从“流量追逐”到“心理调适”：注意力经济对大学生价值观塑造的冲击与重构
From “Chasing Traffic” to “Psychological Adjustment”: The Impact and Reconstruction of the Attention Economy on the Value Formation of College Students

当前，注意力经济已经嵌入到日常化生活世界，并渗透至碎片化的生活场景中，对大学生价值观的塑造产生了冲击。大学生在“流量追逐”的过程中，凸显出娱乐化、物质化与功利化的价值观，并且传统价值观如勤奋、诚信、责任等在大学生群体中面临着被“遮蔽”的困境，个体中心主义亦呈现出盛行趋势。对此，亟需从“心理调适”视角出发，厘清注意力经济环境中视觉观看、视觉异化与注意力资源合理配置之间的边界，引导大学生在信息洪流中保持理性价值判断，从而实现正确价值观的主动塑造，而非被动陷入隐形的身体感官和心理压力控制。这一探讨不仅关乎个体心理健康的维护，更对大学生价值观的形塑与社会责任感的培养具有重要意义。
At present, the attention economy has been embedded in the daily life world and penetrated into the fragmented life scene, which has had an impact on the shaping of college students’ values. In the process of “traffic chasing”, college students highlight the values of entertainment, materialism and utilitarianism, and traditional values such as diligence, integrity, and responsibility are facing the dilemma of being “obscured” among college students, and individual-centrism is also prevalent. In this regard, it is urgent to clarify the boundary between visual observation, visual alienation and rational allocation of attention resources in the attention economy environment from the perspective of “psychological adjustment”, and guide college students to maintain rational value judgments in the flood of information, so as to realize the active shaping of values, rather than passively falling into invisible physical senses and psychological pressure control. This discussion is not only related to the maintenance of individual mental health, but also has great significance for the shaping of college students’ values and the cultivation of social responsibility.