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大学生身份融合对群体忠诚的影响：大学社会责任和学生忠诚有调节的中介作用
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Abstract:
本研究探讨身份融合对群体忠诚的影响以及大学社会责任(university social responsibility, USR)与学生忠诚在其中的中介和调节作用。采用身份融合问卷、群体忠诚问卷、USR问卷以及学生忠诚问卷对168名大学生进行调查，结果发现：(1) 身份融合对群体忠诚具有正向的预测作用；(2) USR在身份融合对群体忠诚的影响中具有部分中介作用；(3) 身份融合通过USR影响群体忠诚的中介过程受到学生忠诚的调节作用：当学生忠诚较低时，身份融合通过USR影响了群体忠诚。研究结果首次揭示了身份融合对群体忠诚存在影响，并从其他的中介和调节变量的视角解释并丰富了该影响过程。
This study explores the impact of identity fusion on group loyalty and the mediating and moderating roles of university social responsibility (USR) and student loyalty. A survey was conducted with 168 college students using the Identity Fusion Questionnaire, Group Loyalty Questionnaire, USR Questionnaire, and Student Loyalty Questionnaire. The results found that: (1) identity fusion has a positive predictive effect on group loyalty; (2) USR has a partial mediating effect in the influence of identity fusion on group loyalty; (3) the mediating process of identity fusion affecting group loyalty through USR is moderated by student loyalty: when student loyalty is low, identity fusion affects group loyalty through USR. The research results first reveal that identity fusion has an impact on group loyalty and enriches the understanding of this impact process from the perspective of other mediating and moderating variables.
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