主旋律短视频赋能高校思想政治教育的路径探索
Exploration of the Path of Ideological and Political Education in Colleges and Universities Empowered by Short Videos of Main Theme

随着新媒体技术的快速发展，短视频已成为大学生获取信息、交流思想的重要渠道。主旋律短视频以其生动直观、传播高效的特点，为高校网络思想政治教育提供了新路径。主旋律短视频通过丰富内容形式、优化育人环境、推动教育创新，为思政教育注入活力，但其应用仍面临学生参与不足、教师重视度低、内容质量不均等挑战。为此，需聚焦内容质量提升、构建互动模式、拓展多元传播平台，强化短视频的教育效能，提高育人效果。
With the rapid development of new media technology, short videos have become an important channel for college students to obtain information and exchange ideas. With its vivid and intuitive, efficient communication characteristics, the main theme short video provides a new path for network ideological and political education in colleges and universities. By enriching the form of content, optimizing the nurturing environment, and promoting educational innovation, melodramatic short videos have injected vitality into ideological and political education, but their application is still facing challenges such as insufficient participation by students, low importance attached by teachers, and uneven quality of content. For this reason, it is necessary to focus on improving the quality of content, constructing interactive modes, and expanding diversified communication platforms, so as to strengthen the educational efficacy of short videos and improve the effect of educating people.