吉林省旅游业发展从“一季旺”到“四季红”
The Development of the Tourism Industry in Jilin Province: From “Prosperous in One Season” to “Thriving Throughout the Four Seasons”

近年来，随着旅游业的蓬勃发展，已逐渐成为国家经济增长的一个关键引擎。各地纷纷挖掘独特的旅游资源，通过创新和多元化的旅游产品来吸引全球游客。随着消费升级，游客的需求也越来越趋向个性化和多元化，旅游业的竞争愈发激烈。在这一背景下，吉林省作为一个资源丰富的地区，凭借其得天独厚的自然景观、独特的文化遗产和丰富的民族特色，拥有巨大的旅游发展潜力。然而，吉林省在长期的旅游开发过程中，过于依赖冬季的冰雪资源，形成了对冬季旅游的过度依赖模式，吉林省的冬季冰雪旅游无疑是一个亮点，吸引了大量的国内外游客，但在春、夏、秋的旅游资源方面，尚未得到应有的关注和开发。这不仅导致了全季节旅游资源的浪费，也使得吉林省在激烈的旅游市场竞争中，未能充分发挥其全方位的优势。因此，吉林省亟需打破季节性单一化的局限，通过合理开发不同季节的旅游资源，形成多季节旅游产品，提升其旅游业的整体竞争力吉林省旅游多季节发展。
In recent years, with the vigorous development of the tourism industry, it has gradually become a key engine for national economic growth. Localities have been actively exploring unique tourism resources and attracting global tourists through innovative and diversified tourism products. With the upgrading of consumption, tourists’ demands are increasingly tending towards personalization and diversification, and the competition in the tourism industry has become more intense. Against this backdrop, Jilin Province, as a region rich in resources, with its unique natural landscapes, distinctive cultural heritages and abundant ethnic characteristics, has great potential for tourism development. However, during the long-term process of tourism development in Jilin Province, there has been an excessive reliance on the ice and snow resources in winter, forming an over-reliance pattern on winter tourism. Undoubtedly, the winter ice and snow tourism in Jilin Province is a highlight, attracting a large number of domestic and foreign tourists. But the tourism resources in spring, summer and autumn have not received the due attention and development. This not only leads to the waste of all-season tourism resources, but also prevents Jilin Province from giving full play to its comprehensive advantages in the fierce competition of the tourism market. Therefore, Jilin Province urgently needs to break through the limitations of seasonal monotony. By rationally developing tourism resources in different seasons, it should form multi-season tourism products and enhance the overall competitiveness of its tourism industry for the multi-season development of tourism in Jilin Province.