GenAI赋能活态史诗《格萨尔》创新传播探究——困境、机遇、风险、策略
Study on the Innovative Communication of the Living Epic Gesar Empowered by GenAI—Dilemma, Opportunity, Risk, and Strategy

本文以活态史诗《格萨尔》为研究对象，探讨生成式AI赋能其创新传播的路径与优化策略。首先分析《格萨尔》在传承与传播中面临的困境，包括传承人老龄化、传播渠道局限及受众接受困境等。接着阐述GenAI赋能的具体路径，如多模态文本生成、智能翻译创新和虚拟对话系统。同时，探讨GenAI赋能的局限性，如内容真实性、认知局限与伦理质疑等问题。进一步提出优化策略，包括建立质量把控体系、提升专业素养与协作水平、完善伦理与法律规范以及拓展创新传播策略。本文旨在为《格萨尔》的传承与发展提供新思路，推动其在数字时代的有效传播。
This paper takes the living epic Gesar as the research subject and explores the pathways and optimization strategies for its innovative dissemination enabled by GenAI. It first analyzes the challenges faced by Gesar in its inheritance and dissemination, including the aging of inheritors, limitations of dissemination channels, and difficulties in audience acceptance. It then discusses the specific pathways of GenAI empowerment, such as multimodal text generation, innovative intelligent translation, and virtual dialogue systems. At the same time, it examines the limitations of GenAI empowerment, such as issues related to content authenticity, cognitive limitations, and ethical concerns. Further optimization strategies are proposed, including establishing quality control systems, enhancing professional competence and collaboration, improving ethical and legal standards, and expanding innovative dissemination strategies. This paper aims to provide new ideas for the inheritance and development of Gesar, promoting its effective dissemination in the digital age.