数智化背景下的时尚专业类知识产权保护策略分析——以北京服装学院为例
Analysis of Intellectual Property Protection Strategies for Fashion-Related Majors in the Context of Digital Intelligence—Taking Beijing Institute of Fashion Technology as an Example

本文以北京服装学院为研究对象，结合其在数智化转型中的教育创新与产业实践，探讨时尚领域知识产权保护的新挑战与应对策略。围绕“时尚设计与知识产权保护的理论与实践”“时尚展演与知识产权保护的理论与实践”和“时尚传播与知识产权保护的理论与实践”三个方面，通过分析虚拟时尚设计、智能生产、数字资产管理等新兴领域的技术特点，提出“教育–技术–法律–产业”四维协同保护体系，为时尚产业数字化转型中的知识产权保护提供理论参考与实践路径。
This paper focuses on Beijing Institute of Fashion Technology (BIFT) as the research subject, examining new challenges and strategies for intellectual property (IP) protection in the fashion industry through the lens of its educational innovations and industrial practices in digital-intelligent transformation. Centered on three key dimensions—Theory and Practice of Fashion Design and IP Protection, Theory and Practice of Fashion Presentations and IP Protection, Theory and Practice of Fashion Communication and IP Protection, the study proposes a four-dimensional collaborative protection framework integrating education, technology, law, and industry by analyzing the technical characteristics of emerging fields such as virtual fashion design, intelligent production, and digital asset management. This framework aims to provide both theoretical references and practical pathways for IP protection in the digital transformation of the fashion industry.