游戏叙事中传统文化符号的表征及传播效果——以网游《黑神话·悟空》为例
The Use and Dissemination Effect of Game Narrative on Traditional Cultural Symbols—Taking the Online Game “Black Myth·Wukong” as an Example

数字游戏进入日常生活以来，早已实现了从“电子鸦片”向“文化载体”的转变。国产游戏《黑神话·悟空》因制作精良迅速火爆出圈，游戏中丰富的文化资源，更赋予了该作品独特的文化魅力。文章从符号运用与传播效果的角度，深挖其背后的文化价值，探究游戏叙事对于弘扬优秀中华传统文化、建立文化共同体意识的积极意义，为未来国产游戏发展提供新思路。
Since the introduction of digital games into daily life, the transformation from “electronic opium” to “cultural carrier” has already been realised. The domestic game “Black Myth·Wukong” quickly became popular because of its excellent production, and the rich cultural resources in the game gave the work a unique cultural charm. From the perspective of the use of symbols and the effect of communication, this paper digs deep into the cultural value behind them, explores the positive significance of game narrative in promoting excellent traditional Chinese culture and establishing a sense of cultural community, and provides new ideas for the development of domestic games in the future.