影视解说类短视频的呈现特征及传播影响研究——以抖音平台为例
Research on the Presentation Characteristics and Communication Impact of Short Video Commentaries on Films and Television—A Case Study of the Douyin (TikTok) Platform

在当今信息爆炸的时代，影视解说类短视频以其独特的形式和内容，迅速成为观众了解和讨论影视作品的重要途径。随着其市场的快速扩张，视频质量参差不齐、内容同质化严重等问题也逐步显现。文章以“抖音”平台为立足点，对平台上10位影视解说类短视频头部创作者的490个样本作品进行分析，具体探讨此类短视频的内容特征及其传播影响，并提出相关优化策略。
In the current era of information explosion, short video commentaries on films and television have rapidly emerged as a distinctive format for audiences to understand and discuss audiovisual works. However, with the rapid expansion of the market, issues such as inconsistent video quality and severe content homogenization have become increasingly apparent. This paper focuses on the Douyin platform, analyzing 490 sample works from 10 top creators of film and television commentary short videos on the platform. It specifically explores the content characteristics and communication impact of such videos while proposing optimization strategies.