数智时代下中华优秀传统文化传播的挑战与出路
The Challenges and Ways out for the Dissemination of Excellent Traditional Chinese Culture in the Era of Digital Intelligence

数字与智能相融合的数智时代为文化传播领域带来了重大变革，中华优秀传统文化传播在此背景下存有一定的风险挑战。如何推进中华优秀传统文化传播，巩固加强传统文化的引领力、感召力已成为时代和实践需要回应的重大课题。可从技术逻辑、媒介逻辑和认同逻辑三维度，分析数智技术下的中华优秀传统文化何以传播、传播何以特殊，这是厘清数智时代下中华优秀传统文化传播的挑战与出路的逻辑前提。而在中华优秀传统文化传播的挑战上，围绕圈群化、泛娱乐化和去中心化三层面分别解读中华优秀传统文化传播的辐射性窄化、感召力淡化和影响力弱化。最后在解决路径上，从主体、内容、方式和制度四方面探讨数智时代下中华优秀传统文化传播的出路。
The era of digital and intelligent integration has brought significant changes to the field of cultural communication, and there are certain risks and challenges in the dissemination of excellent traditional Chinese culture in this context. How to promote the dissemination of excellent traditional Chinese culture, consolidate and strengthen the leading and inspiring power of traditional culture has become a major issue that needs to be addressed in the era and practice. From the perspectives of technological logic, media logic, and identity logic, we can analyze how excellent traditional Chinese culture is disseminated and how it is unique in the era of digital intelligence. This is the logical premise for clarifying the challenges and ways out of the dissemination of excellent traditional Chinese culture in the era of digital intelligence. In the challenge of spreading excellent traditional Chinese culture, we will interpret the narrowing of radiation, weakening of appeal, and weakening of influence of the dissemination of excellent traditional Chinese culture from three levels: circle grouping, pan entertainment, and decentralization. Finally, in terms of the solution path, this article explores the way out for the dissemination of excellent traditional Chinese culture in the era of digital intelligence from four aspects: subject, content, method, and system.