基于语料库的中国电动车国际形象研究——以德国媒体《明镜周刊》《南德意志报》和《世界报》为例
Corpus-Based Research on the International Image of Chinese Electric Vehicles—Taking German Media Der Spiegel, Süddeutsche Zeitung and Die Welt as Examples

本文基于语料库批评话语分析方法，以德国媒体《明镜周刊》《南德意志报》和《世界报》中关于欧盟对华电动车征收惩罚性关税的新闻报道作为语料进行研究，采用定量研究结合定性方法，通过关键词、搭配词、索引行方法探究话语特征及其如何构建了中国电动车的国际形象。研究发现，相关报道的关键词表呈现的主题大多与中国电动车“产能过剩”、“扭曲竞争”有关；通过对索引行所显示的语境分析表明，相关报道聚焦于对中国电动车损害市场公平、罔顾他国利益的质疑和对不公平补贴的批评。这些话语策略和形象建构与德国媒体背后隐藏的意识形态密切相关。
Based on the corpus critical discourse analysis method, this study takes the news reports of German media Der Spiegel, Süddeutsche Zeitung and Die Welt about the EU’s punitive tariffs on China’s electric vehicles as the research corpus and adopts the method of combining quantitative research and qualitative analysis to explore its discourse characteristics and how it has constructed the international image of China’s electric vehicles by means of keywords, collocations, and indexing lines. It is found that the keyword lists of the related reports mostly present themes related to the “overcapacity” and “distortion of competition” of Chinese electric vehicles, and the contextual analysis of the index lines shows that the related reports focus on the questioning of China’s electric vehicles as damaging to market equity and disregarding the interests of other countries, and on the criticism of unfair subsidies. These discursive strategies and image construction are closely related to the hidden ideology behind the German media.