符号超越价值：鲍德里亚“符号消费理论”的再解读
Symbol Beyond Value: A Reinterpretation of Baudrillard’s “Symbol Consumption Theory”

随着信息技术的飞速发展以及网络社交媒体的兴起，人们的消费模式也在发生着变化，符号消费变得更加普遍和便捷。“符号消费理论”是鲍德里亚对马克思商品价值理论的重要扩展，它强调在后现代社会中，消费已不再是单纯的物质需求满足，而是符号和象征意义的交流。在当代消费社会，人们越来越依赖于网络平台来获取信息，并在线上进行消费，商品的符号价值往往超越了其使用价值，成为消费者追求的核心，这种消费方式也反映了消费行为的符号化趋势。由此，通过对鲍德里亚“符号消费理论”的再解读，探讨“符号消费”对于现代社会消费观的深远影响，为我们认识和反思现代社会的消费现象提供了有力的理论依据。
With the rapid development of information technology and the rise of social media, people’s consumption patterns are also changing, and symbol consumption has become more common and convenient. “Symbolic consumption theory” is an important extension of Baudrillard’s theory of commodity value, which emphasizes that in the post-modern society, consumption is no longer a simple material demand satisfaction, but the exchange of symbols and symbolic meanings. In the contemporary consumer society, people increasingly rely on the network platform to obtain information and consume online. The symbolic value of goods often exceeds its use value and becomes the core of consumers’ pursuit. This consumption mode also reflects the trend of symbolization of consumption behavior. Thus, through the re-interpretation of Baudrillard’s “symbolic consumption theory”, the profound influence of “symbolic consumption” on the consumption view of modern society is discussed. It provides a powerful theoretical basis for our understanding and reflection on the consumption phenomena in modern society.