Exploring the Interplay of Organizational Identification, Self-Esteem, and Employees’ Loyalty among Grassroots Employees Working in Chinese Small and Medium Enterprises

This study investigates the complex relationships among organizational identification, organizational self-esteem, and employee loyalty among grassroots employees working in small and medium-sized enterprises (SMEs) in Guangdong Province, China. In the context of increasingly competitive business environments, understanding the psychological drivers of employee loyalty has become essential for organizational success. This research aims to explore how organizational identification influences employee loyalty in attitudinal loyalty, how it impacts organizational self-esteem, and how organizational self-esteem mediates the relationship between identification and loyalty. The study utilized a quantitative research design, employing structured surveys to collect data from 632 grassroots employees in SMEs. The data was analyzed by using descriptive statistics, correlation analysis, regression analysis, and mediation analysis to test the proposed hypotheses. The findings revealed that organizational identification has a strong positive effect on both attitudinal loyalty, confirming these findings make substantial contributions to the theoretical understanding of organizational behaviour, particularly in the context of SMEs among grassroots employees. By confirming and extending Social Identity Theory and Self-Esteem Theory, the study enhances the understanding of the psychological mechanisms behind employee loyalty. Furthermore, the research provides practical implications for organizational leaders and Human Resources professionals, emphasizing the importance of fostering a strong organizational identity and cultivating organizational self-esteem to enhance employee loyalty and retention.