中国冰雪消费市场的主要特点、内在规律、可持续发展路径研究——基于冰雪消费市场新项目、新业态、新场景、新模式“四新”视角
Research on the Main Characteristics, Internal Laws, and Sustainable Development Paths of China’s Ice and Snow Consumer Market—From the “Four New” Perspectives of New Projects, New Business Formats, New Scenarios, and New Models in the Ice and Snow Consumer Market

文章采取资料收集整理分析法、结构模型图表分析法，从冰雪消费市场新项目、新业态、新场景、新模式“四新”视角，对中国冰雪消费市场主要特点进行了总结，并对中国冰雪消费市场内在规律进行了分析，探讨了中国冰雪消费市场可持续发展路径：政府引导：加强政策支持和市场监管，保障冰雪消费市场健康发展；数字化转型：充分利用互联网数字技术，提升冰雪消费市场品质；科技环保：推动科技创新和环保建设，强化冰雪消费市场可持续性发展；人才培养：搞好冰雪专业培训，提供冰雪消费市场智力支撑；冰雪文旅：突出特色旅游项目，激发冰雪消费市场活力；装备创新：创新智能和环保装备，提高冰雪消费市场竞争力。文章旨在为进一步促进中国冰雪消费市场的蓬勃发展提供一点参考意见。
This paper summarizes the main characteristics of China’s ice and snow consumption market from the perspectives of new projects, new formats, new scenarios and new models of the ice and snow consumption market, analyzes the internal laws of China’s ice and snow consumption market, and discusses the sustainable development path of China’s ice and snow consumption market: government guidance: strengthen policy support and market supervision to ensure the healthy development of the ice and snow consumption market; Digital transformation: make full use of Internet digital technology to improve the quality of the ice and snow consumer market; Science and technology and environmental protection: promote scientific and technological innovation and environmental protection, and strengthen the sustainable development of the ice and snow consumer market; Talent training: do a good job in professional training on ice and snow, and provide intellectual support for the ice and snow consumer market; Ice and snow cultural tourism: highlight characteristic tourism projects and stimulate the vitality of the ice and snow consumer market; Equipment innovation: Innovate intelligent and environmentally friendly equipment to improve the competitiveness of the ice and snow consumer market. The purpose is to provide some reference for further promoting the vigorous development of China’s ice and snow consumer market.