文化自信视野下的故宫优秀传统文化及其传播发展路径
The Excellent Traditional Culture of the Forbidden City and Its Path of Dissemination and Development from the Perspective of Cultural Confidence

故宫文化根植于中华优秀传统文化，在中华文明历程中发挥重要作用，历久弥新。在文化自信的视野下，故宫文化需要在内涵挖掘上再深入，在传播发展上再创新，弄清楚文化自信从何而来，文化优势如何转化为发展优势，平衡好文化传承发展与市场需求的关系，处理好文化传播国内与国外的逻辑差异，以更加开放的姿态持续推动中华文化的国际化发展，彰显文化自信的社会与战略意义。
Rooted in the excellent traditional Chinese culture, the culture of the Forbidden City has played a significant role in the course of Chinese civilization, enduring and thriving through time. From the perspective of cultural confidence, it is imperative to delve deeper into the connotation of the Forbidden City culture and innovate in its communication and development. This involves understanding the origins of cultural confidence, transforming cultural advantages into developmental strengths, balancing the relationship between cultural heritage development and market demands, and addressing the logical differences in cultural communication domestically and internationally. By adopting a more open approach, we can continuously promote the international development of Chinese culture, highlighting the social and strategic significance of cultural confidence.