共情传播视角下运河文化国际传播策略研究
Research on International Communication Strategies of Canal Culture from the Perspective of Empathy Communication

随着全球化加速、文明交流日益频繁，习总书记积极倡导推动不同文明交流互鉴，为文化的国际传播指明了方向。流动的运河文化对彰显中华文化特质、推动人类文明交流互鉴价值独特，然其国际传播仍面临“文化折扣”和“情感隔阂”问题，亟需有效传播策略解决。现有研究多聚焦单向传播运河文化策略，其传播效力与文化影响力有待提升。而共情传播可构建双向互动机制，借情感共鸣实现运河文化价值的深层传递。为此，本文从共情传播切入，通过梳理其内涵、机制和优势，分析运河文化国际传播现状与问题，揭示共情传播在其中的价值，深入研究基于共情传播的运河文化国际传播策略，以期为解决运河文化国际传播困境、增强国家文化软实力和促进人类文明交流互鉴提供新思路。
As globalization accelerates and civilization exchanges become more and more frequent, General Secretary Xi Jinping has actively advocated the promotion of exchanges and mutual understanding among different civilizations, pointing out the direction for the international dissemination of culture. The flowing canal culture is of unique value in highlighting the characteristics of Chinese culture and promoting the exchange and mutual appreciation of human civilizations, but its international dissemination still faces the problems of “Cultural Discount” and “Emotional Disconnection”, which need to be solved by effective dissemination strategies. Existing research focuses on the one-way communication strategy of canal culture, and its communication effectiveness and cultural influence need to be improved. However, empathic communication can build a two-way interactive mechanism to realize the deep transmission of canal culture value through emotional resonance. For this reason, this paper starts with empathy communication, analyzes the current situation and problems of international communication of canal culture by sorting out its connotation, mechanism and advantages, reveals the value of empathy communication, and studies the international communication strategy of canal culture based on empathy communication, with a view to providing new ideas for solving the dilemma of international communication of canal culture, enhancing the soft power of the state’s culture, and promoting the exchanges and mutual appreciation of human civilization.