社交媒体时代新闻传播的碎片化与即兴口语表达的整合
Fragmentation of News Dissemination in the Era of Social Media and the Integration of Spontaneous Oral Expression

社交媒体的兴起改变了新闻传播的生态，信息以碎片化形式快速传播，这对新闻的真实性和完整性提出了挑战。即兴口语表达作为一种直观、生动的传播方式，在新闻传播中扮演着越来越重要的角色。本文主要系统地分析、探讨新闻传播碎片化现象的特征、影响及即兴口语表达在新闻传播中的优势与挑战，并提出整合策略。结果表明，即兴口语表达的有效整合能够提升新闻传播的互动性和影响力，但需注意信息准确性和传播效率的问题。本研究旨在为新闻传播实践提供理论指导和策略建议。
The rise of social media has changed the ecosystem of news dissemination. Information spreads rapidly in a fragmented form, which poses challenges to the authenticity and completeness of news. Spontaneous oral expression, as an intuitive and vivid form of communication, is playing an increasingly important role in news dissemination. This paper mainly systematically analyzes and discusses the characteristics and impacts of the fragmentation of news dissemination, as well as the advantages and challenges of spontaneous oral expression in news dissemination, and proposes integration strategies. The results show that the effective integration of spontaneous oral expression can enhance the interactivity and influence of news dissemination, but attention should be paid to the issues of information accuracy and dissemination efficiency. This study aims to provide theoretical guidance and strategic suggestions for news dissemination practice.