海外社交平台国内城市热点话题短视频传播研究
Research on the Dissemination of Short Videos of Hot Topics about Domestic Cities on Overseas Social Media Platforms

基于互联网短视频传播的全球影响力，本文从国内城市相关热点话题出发，深入探究海外社交平台中相关短视频的传播特征及其对城市形象构建的影响。研究结合社会学、新闻传播学和计算机科学等理论，从微观、中观和宏观三个层面展开分析，通过挖掘和识别海外短视频中涉及国内城市的热点话题，揭示国内城市在国际舆论中的关注焦点，基于该焦点，分析热门话题短视频内容及其受众群体的情感态度，以探讨用户对不同热点话题的情感偏好，并进一步探究短视频传播路径与城市形象构建的关系，综合以上三个方面提出优化国内城市形象传播策略的建议。研究发现，国内城市相关热点话题短视频在城市形象国际传播中扮演了重要角色，不仅展示了国内城市的风貌特色，也为中国文化的国际传播提供了新途径。
Based on the global influence of the dissemination of short videos on the Internet, this article starts from the hot topics related to domestic cities and deeply explores the communication characteristics of relevant short videos on overseas social media platforms and their impact on the construction of urban images. Combining theories from sociology, journalism and communication, computer science, etc., the study conducts an analysis from three levels: micro, meso, and macro. By mining and identifying the hot topics related to domestic cities in overseas short videos, it reveals the focal points of domestic cities in international public opinion. Based on these focal points, it analyzes the content of short videos on popular topics and the emotional attitudes of their audience groups to explore users’ emotional preferences for different hot topics. Furthermore, it delves into the relationship between the dissemination paths of short videos and the construction of urban images. Synthesizing the above three aspects, suggestions for optimizing the communication strategies of domestic urban images are proposed. The study finds that short videos on hot topics related to domestic cities play an important role in the international communication of urban images. They not only showcase the features and characteristics of domestic cities but also provide a new way for the international dissemination of Chinese culture.