媒体融合环境下县融媒体短视频传播策略研究
Research on the Short Video Communication Strategy of County-Level Media under the Media Convergence Environment

媒体融合背景下，短视频是当前重要的信息传播形态之一。县融媒体不断增强自己的传播策略，伴随短视频爆火出圈、农村地区互联网普及率上升，越来越多的新闻报道，娱乐事件等信息以短视频形式出现，县融媒体利用短视频传播，不断增强自身的传播力，本文分析和总结县融媒体在媒体融合环境下的短视频传播研究策略，为县融媒体短视频传播提供一定的参考和借鉴。
In the context of media convergence, short video is one of the most important forms of information communication. County-level media enhance their communication strategy, with a short video fire circle, Internet penetration rise in rural areas, more and more news reports, entertainment information in the form of short video, county media using short video transmission, increasing their propagation force, this paper analyzes and summarizes the county media in the media convergence environment of short video transmission research strategy, for county-level short video transmission provide certain reference and reference.