数字化视域下萍乡非物质文化遗产传播的现实境遇与发展路径
The Realistic Situation and Development Path of Pingxiang Intangible Cultural Heritage Transmission under the Digital Perspective

数字化时代非物质文化遗产传播的场域发生深刻变化，探究数字化赋能非物质文化遗产带来的机遇与挑战，对于萍乡非物质文化遗产的传承与创新性发展具有重要意义。立足数字化视域，深入分析萍乡非物质文化遗产传播的现实境遇和发展路径。探讨萍乡非遗当前发展状况面临的问题，并进一步讨论如何将萍乡非遗与时代相结合，紧扣数字化全面赋能萍乡非物质文化遗产这一主题，提出有针对性的解决方案，从市场管理、培养人才、创新传播内容、数字化赋能四个方面出发，利用网络空间优化非遗数字化传播并打造可持续性发展的非遗发展新道路。
The field of the dissemination of intangible cultural heritage in the digital age has undergone profound changes, and it is of great significance for the inheritance and innovative development of Pingxiang intangible cultural heritage to explore the opportunities and challenges brought by the digital-enabled intangible cultural heritage. Based on the digital perspective, the reality and development path of Pingxiang intangible cultural heritage transmission are deeply analyzed. Discuss Pingxiang intangible the current development problems, and further discuss how to combine Pingxiang intangible and era, stick to the digital comprehensive can Pingxiang intangible cultural heritage of this theme, put forward targeted solutions, from the market management, cultivating talents, innovation communication content, digital can four aspects, using the network space to optimize intangible digital transmission and create sustainable development of intangible development new road.