生成式人工智能视角下社交媒体平台内容设计——以小红书为例
Content Design of Social Media Platforms from the Perspective of Generative AI—A Case Study of Rednote

信息技术的发展不断重塑着传媒业生态。近年来，生成式人工智能技术逐渐发展并渗透到新媒体行业，在内容产品、盈利模式、技术创新等方面为行业赋能，带来了前所未有的机遇和挑战。本研究采用混合研究方法，整合文本分析法与半结构化深度访谈法，以内容创作平台小红书为切入口，通过分析生成式人工智能在社交媒体内容设计中的应用现状、具体应用情况和存在问题，深刻挖掘生成式人工智能对新媒体平台内容设计的影响，并在此基础上为提升平台的内容质量和生产效率、营造良好的媒介生态提供可行性建议。
The development of information technology is constantly reshaping the media industry ecosystem. In recent years, generative artificial intelligence technology has gradually developed and permeated the new media industry, empowering the industry in terms of content products, profit models, and technological innovation, bringing unprecedented opportunities and challenges. This study, adopting a mixed research approach, integrating text analysis and semi-structured in-depth interview methods, takes the content creation platform Rednote as the entry point and analyzes the current application status, specific application scenarios, and existing problems of generative artificial intelligence in social media content design, deeply explores the impact of generative artificial intelligence on the content design of new media platforms. On this basis, it provides feasible suggestions for improving the content quality and production efficiency of the platform and creating a favorable media ecosystem.