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主流媒体短视频新闻的听觉元素应用研究
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Abstract:
在媒介融合背景之下，短视频新闻作为全媒体传播的重要渠道之一，针对其听觉模态的学术探讨相对滞后于视觉研究，然而，听觉元素与视觉元素共同构成了短视频新闻的完整叙事体系，对传播效果具有重要影响。本研究聚焦主流媒体短视频新闻创作，通过文本分析法，探讨其听觉元素的应用类型、特征及传播效果。研究发现，主流媒体短视频新闻中主要有新闻配音、新闻配乐和同期声三种听觉元素类型，由此导致主流媒体短视频新闻的听觉元素应用特征存在差异。听觉元素的合理应用能够增强受众沉浸式体验、促进情感共鸣和升华新闻主题，从而提升短视频新闻的整体传播效果。本研究为理解主流媒体短视频新闻的听觉传播机制提供了理论依据，并为主流媒体优化短视频新闻创作提供实践参考。
In the context of media convergence, short video news has emerged as a critical channel for integrated media communication. However, academic exploration of its auditory modality lags behind visual research, despite the fact that auditory and visual elements jointly constitute the complete narrative system of short video news, significantly influencing communication effectiveness. This study focuses on the creation of short video news by mainstream media, employing textual analysis to investigate the application types, characteristics, and communication effects of auditory elements. The findings reveal that auditory elements in mainstream media short video news primarily include news voice-over, news soundtrack, and live sound, each exhibiting distinct application features. The rational application of auditory elements enhances immersive experiences for audiences, fosters emotional resonance, and elevates the thematic depth of news content, thereby improving the overall communication effectiveness of short video news. This research provides theoretical insights into the auditory communication mechanisms of mainstream media short video news and offers practical guidance for optimizing their production.
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