“孟菲斯”平面设计风格在乡村品牌海报设计中的应用研究——以宁海下畈村为例
Research on the Application of “Memphis” Graphic Design Style in Rural Brand Poster Design—Taking Xiafan Village in Ninghai as an Example

党的十九大提出实施乡村振兴战略目标，强调全面推进乡村振兴是实现民族振兴的前提。在艺术设计融入乡村振兴中，发现乡村品牌设计仍存在多村同质化、设计欠流行和衍生品缺乏系统性等问题。而“孟菲斯”设计风格作为目前商业板块非常流行的品牌视觉设计风格起到了很好的宣传作用，因此文章将通过研究“孟菲斯”设计风格的平面设计方法——模拟造型法、几何撞色法和随机排列法——来发挥出乡村品牌海报设计的内涵性、创新性和差异性，并衍生至其他衍生品的设计。文章以浙江省宁海县下畈村为设计对象，让“孟菲斯”平面设计风格与乡村品牌海报设计充分融合和再生，望致力于推动乡村发展与提高乡村形象。
The 19th National Congress of the Communist Party of China proposed the strategic goal of implementing rural revitalization, emphasizing that comprehensively promoting rural revitalization is a prerequisite for achieving national rejuvenation. In the integration of art and design into rural revitalization, it has been found that rural brand design still faces problems such as multi-village homogenization, lack of popularity in design, and a lack of systematic derivatives. The “Memphis” design style, as a very popular brand visual design style in the current commercial sector, has played a good promotional role. Therefore, this article will explore the graphic design methods of the “Memphis” design style, including simulation modeling, geometric color collision, and random arrangement, to demonstrate the connotation, innovation, and differentiation of rural brand poster design and derive it into the design of other derivative products. This article takes Xiafan Village in Ninghai County, Zhejiang Province, as the design object, fully integrating and regenerating the “Memphis” graphic design style with rural brand poster design, aiming to promote rural development and improve rural image.