书画结合在书籍装帧设计中的创新实践——以中华书局为例
Innovative Practice of Combining Calligraphy and Painting in Book Binding Design—Taking Zhonghua Book Company as an Example

书籍装帧设计是文化传播与艺术表达的重要载体，中华书局作为传承中华文化的代表性出版机构，其装帧设计中的书画结合实践成为探索传统艺术与现代设计融合的典范。本研究以中华书局为例，探讨书画结合在装帧设计中的创新实践，分析其在元素运用、材质与工艺、品牌塑造等方面的创新策略与效果。研究发现书画结合通过传统元素的提取与创新，以及材质和工艺的融合，提升了书籍的视觉表现力与文化厚度，同时增强了品牌辨识度与情感连接力，为传统文化的当代传播提供了新路径。书画结合装帧设计既是传统文化艺术在现代语境中的体现，也是文化品牌建设与国际传播的重要方式。未来数字化与国际化将为其发展提供更多可能性，展现更大的文化传播潜力。
Book binding design is an important carrier of cultural dissemination and artistic expression. As a representative publishing organization that inherits Chinese culture, the practice of combining calligraphy and painting in book binding design of the Zhonghua Book Company has become a model for exploring the fusion of traditional art and modern design. This study explores the innovative practice of combining calligraphy and painting in the binding design of the Zhonghua Book Company as an example and analyzes its innovative strategies and effects in terms of the use of elements, materials, techniques, and branding. It is found that the combination of calligraphy and painting enhances the visual expression and cultural thickness of the book through the extraction and innovation of traditional elements and the integration of materials and technology, and at the same time, enhances the brand recognition and emotional connection, providing a new path for the contemporary dissemination of traditional culture. The combination of calligraphy and painting with binding design is not only the embodiment of traditional culture and art in a modern context, but also an important way of cultural brand building and international communication. In the future, digitalization and internationalization will provide more possibilities for its development and show greater potential for cultural communication.