“银发经济”下乡村康养旅游发展路径研究
Research on the Development Path of Rural Health and Wellness Tourism under the “Silver Economy”

随着我国人口老龄化程度的加深，“银发经济”已成为推动经济社会发展的重要力量。乡村旅游作为乡村振兴的重要载体，其康养与休闲功能的开发对满足老年人健康需求、促进城乡融合发展具有重要意义。该文通过文献分析，系统梳理了当前乡村康养旅游的发展现状，指出其在政策协同、产品创新、人才供给、技术应用及利益协调等方面存在的突出问题，并提出加强顶层设计、优化业态布局、完善人才培养体系、深化科技赋能及构建利益共享机制等对策。研究为乡村康养旅游的高质量发展、应对人口老龄化提供了理论参考，助力“银发经济”与乡村振兴的深度融合。
With the deepening of population aging in China, the “Silver Economy” has become an important force in driving economic and social development. Rural tourism, as an important vehicle for rural revitalization, holds significant importance for meeting the health needs of the elderly and promoting integrated urban-rural development through the development of its health and wellness functions. This paper systematically reviews the current development status of rural health and wellness tourism through literature analysis, identifies prominent issues in policy coordination, product innovation, talent supply, technology application, and interest coordination, and proposes countermeasures such as strengthening top-level design, optimizing industry layout, improving talent training systems, deepening technological empowerment, and building interest-sharing mechanisms. The study provides theoretical references for the high-quality development of rural health and wellness tourism and the integration of the “Silver Economy” with rural revitalization in response to population aging.