日照市“非遗 + 文旅”助推本地乡村振兴研究
Research on the Promotion of Local Rural Revitalization through the Integration of "Intangible Cultural Heritage + Cultural Tourism" in Rizhao City

目的：随着“非遗”相关产业的迅速崛起，国内“非遗”与“文旅”也呈现腾飞发展趋势。“非遗 + 文旅”项目旨在补缺当地旅游在非遗方面的空白，实现当地文化的持续传播，以及促进当地的经济增长，来实现乡村振兴。方法：项目团队成立调研团队，结合日照市非遗文化发展的实际情况，借鉴周边城市非遗 + 文旅融合的成功案例，吸收其成长发展的经验，让非遗文旅文化与地方发展更加紧密地结合。结果：拓展当地的非遗文化产业品牌，促进文化资源向经济发展优势的转变，为乡村振兴发展注入新的内生动力。结论：积极推动非遗文旅融入乡村振兴战略，充分发挥非遗文旅在乡村振兴中的独特作用，让非遗文旅在乡村振兴中大放异彩。
Objective: with the rapid development of the relevant “secular cultural heritage” industries, “cultural heritage” and “cultural tourism” are showing strong trends in China. Artificial cultural heritage + cultural tourism projects are aimed at narrowing the gap between tourism and local cultural heritage, revitalizing local cultural heritage, promoting local economic growth and reviving rural areas. Methods: The group establishes a study group that takes into account the experience of integrating cultural and cultural tourism in neighbouring cities, as well as the experience of cultural development, in order to better associate tourism culture with local development. As a result: local brands with low material cultural value contribute to the provision of cultural resources, contributing to economic development and the revival of the territory’s internal dynamics. Conclusion: The primary role of non-profit tourism in rural rehabilitation plays a key role in promoting rural rehabilitation through local tourism.