价值共创视角下乡村产业发展的内在逻辑与实践路径研究——以安徽省先进村为例
Research on the Intrinsic Logic and Practical Path of Rural Industrial Development from the Perspective of Value Co-Creation—A Case Study of Xianjing Villages in Anhui Province

产业振兴作为乡村振兴战略的核心驱动力，其成功实施关键在于构建乡村产业发展的多元主体协同机制。本文依托价值共创理论框架，深刻剖析了农民、政府与企业三大主体在乡村产业发展进程中的互动关系，揭示了它们在相互作用中展现出的“观念共识–过程共生–结果共赢”的动态演进路径。在此基础上，本文创新性地构建了乡村产业发展价值共创的DIB模型，旨在促进多元主体间的价值共创。并以安徽省先进村为案例，对该模型的实现机制和实践表达进行应用分析。据此，通过对多元主体价值取向和互动方式的耦合性分析后，总结价值共创视角下乡村产业发展的内在逻辑，并进一步提出拓展乡村产业发展的实践路径。文章以理论和实践结合的范式阐释乡村产业发展运行的逻辑，以期为产业兴农和全面实施乡村振兴提供有益借鉴。
As the core driving force of the rural revitalization strategy, the successful implementation of industrial revitalization hinges on the establishment of a multi-subject collaborative mechanism for rural industrial development. Based on the theoretical framework of value co-creation, this paper deeply analyzes the interactive relationship among farmers, the government, and enterprises in the process of rural industrial development, revealing the dynamic evolution path of “conceptual consensus—process symbiosis—result win-win” demonstrated by their mutual interaction. On this basis, this paper innovatively constructs a DIB model for value co-creation in rural industrial development, aiming to promote value co-creation among multiple subjects. Taking Xianjing village in Anhui Province as a case, the paper conducts an application analysis of the realization mechanism and practical expression of this model. Based on this, through the coupling analysis of the value orientation and interaction mode of multiple subjects, the paper summarizes the internal logic of rural industrial development from the perspective of value co-creation and further proposes practical paths for expanding rural industrial development. The article explains the logic of rural industrial development operation through a theoretical and practical combination paradigm, with the aim of providing useful references for industrial revitalization and the comprehensive implementation of rural revitalization.