“新农人”短视频视域下乡村的媒介呈现与意义生成
Media Presentation and Meaning Generation of Countryside from the Perspective of “New Farmers” Short Video

社交媒体的普及打破了城乡割裂发展的数字鸿沟，成为乡村地区发展的新质生产力。通过对“新农人”这一群体的社交媒体实践，探讨其短视频中乡村空间的叙事形态，发现存在立体化、情感化、注重文化内涵等特征，并展示出对于新时代乡村创新传播的重要意义，以其更好地推动乡村政治、经济、文化，展示更全面的乡村空间。同时发挥青年群体人才支撑作用，发挥媒介表达新模式新方法，助力乡村振兴，谱写中国式现代化农村新篇章。
The popularity of social media has broken the digital divide between urban and rural development, and has become a new quality productivity for the development of aromatherapy areas. Through the social media practice of the group of “new farmers”, the narrative form of rural space in their short videos is discussed, and the characteristics such as three-dimensional, emotional and cultural connotation are found, and the significance of rural innovation and communication in the new era is demonstrated, with a view to better promoting rural politics, economy and culture and displaying a more comprehensive rural space. At the same time, we will give full play to the supporting role of young people, give full play to new modes and methods of media expression, help rural revitalization, and write a new chapter of Chinese modern rural areas.