网络直播时代大学生思想政治教育的审视与优化
Review and Optimization of Ideological and Political Education for College Students in the Era of Online Live Streaming

随着互联网技术的不断发展，“随时、随地、随看”的网络直播已经成为人们进行互动交往的新平台，也逐渐成为高校思想政治教育的新载体。网络直播一方面能够丰富思想政治教育的信息资源、增强思想政治教育主体与客体的互动、引导大学生价值观的树立以及延伸思想政治教育的时间和空间；另一方面网络直播也造成了价值多元、信息茧房、集体狂欢和功利主义等问题，使大学生思想政治教育面临新困境。因此，要推进国家、政府、平台、高校协同发力，从法律监管、议题设置、平台思政、教育引领等方面精准施策，创新思想政治教育方式，增强思想政治教育效能。
With the continuous development of Internet technology, live streaming “anytime, anywhere, watch anytime” has become a new platform for people to interact and communicate, and has gradually become a new carrier of ideological and political education in colleges and universities. On the one hand, live streaming can enrich the information resources of ideological and political education, enhance the interaction between the subject and object of ideological and political education, guide the establishment of college students’ values, and extend the time and space of ideological and political education; on the other hand, live streaming has also caused problems such as value diversity, information cocoon, collective carnival and utilitarianism, which has brought new difficulties to the ideological and political education of college students. Therefore, it is necessary to promote the coordinated efforts of the state, government, platform, and colleges and universities, implement precise policies in terms of legal supervision, agenda setting, platform ideological and political education, and education guidance, innovate ideological and political education methods, and enhance the effectiveness of ideological and political education.