新时代大学生绿色消费行为培育路径研究
Research on the Cultivation Path of Green Consumption Behavior among College Students in the New Era

在党的二十大报告中，习近平总书记明确强调：“要加快发展方式绿色转型，倡导绿色消费，推动形成绿色低碳的生活方式和生产方式。”随着经济的蓬勃发展和人民生活水平的普遍提升，消费活动日益频繁，而在这股消费浪潮中，部分大学生出现了诸如炫耀性消费、超前消费等非理性消费行为。这些不良的消费习惯与模式，不仅对大学生个人的健康成长构成威胁，也与绿色消费观的培育目标背道而驰。因此，为了有效引导大学生践行绿色消费理念，需要大学生自身、家庭、高校的共同努力。
In the report of the 20th National Congress of the Communist Party of China, General Secretary Xi Jinping emphasized the need to accelerate the green transformation of development mode, advocate green consumption, and promote the formation of green and low-carbon lifestyles and production modes. With the vigorous development of the economy and the general improvement of people’s living standards, consumption activities have become increasingly frequent. In this wave of consumption, some college students have exhibited irrational consumption behaviors such as conspicuous consumption and advanced consumption. These unhealthy consumption habits and patterns not only pose a threat to the personal healthy growth of college students but also go against the goal of cultivating a green consumption concept. Therefore, to effectively guide college students to practice the concept of green consumption, it requires the joint efforts of college students themselves, their families, and universities.