人工智能赋能媒介内容生产与传播策略探究
Research on Strategies of Artificial Intelligence Empowering Media Content Production and Dissemination

在数字化浪潮下，人工智能技术深度嵌入媒介领域，给媒介内容生产与传播带来颠覆性变革。本论文将剖析人工智能在媒介中的多元应用，一方面，它重塑内容生产模式，涵盖自动化新闻写作提升效率、个性化定制满足多元需求；另一方面，创新传播策略，实现智能分发精准触达受众、互动传播增强用户参与感、跨平台整合拓展传播广度。然而，这一进程面临内容质量把控、数据隐私安全及人机协作磨合等挑战。为此，提出技术优化升级、伦理规范构建等发展策略，旨在推动人工智能与媒介产业深度融合，助力媒介行业在智能时代稳健前行，实现可持续发展。
In the wave of digitalization, artificial intelligence (AI) technology has been deeply embedded in the media field, bringing about subversive changes to media content production and dissemination. This thesis will analyze the diverse applications of AI in the media. On the one hand, it reshapes the content production model, covering automated news writing to improve efficiency and personalized customization to meet diverse needs. On the other hand, it innovates communication strategies, achieving intelligent distribution to precisely reach the audience, interactive communication to enhance users’ sense of participation, and cross-platform integration to expand the breadth of communication. However, this process faces challenges such as content quality control, data privacy and security, and the coordination of human-machine collaboration. Therefore, development strategies such as technological optimization and upgrading and the construction of ethical norms are proposed. The aim is to promote the in-depth integration of AI and the media industry, help the media industry move forward steadily in the intelligent era, and achieve sustainable development.