自我诉求与价值观引导：短视频传播中的青年亚文化表达
Self-Claims and Value Guidance: Expression of Youth Subcultures in Short Video Communication

随着移动互联网和智能手机的普及，短视频成为了青年用户喜爱的新媒体形式。短视频平台如抖音、快手等已经成为青年群体获取资讯、表达情感和交流观点的重要渠道。青年一代在社会变革和信息爆炸的背景下，形成了独特的审美趣味、言行举止和文化偏好，构成了青年亚文化的特征。青年在短视频中展现自我诉求，表达个性和情感需求，同时，短视频平台也承担着引导青年价值观形成和传播的责任。自我诉求和价值观引导作为研究焦点，对于理解短视频传播中青年亚文化表达具有重要意义。本文采用参与式观察法和深度访谈等研究方法，探讨了短视频传播对青年亚文化表达的影响，特别是自我诉求和价值观引导两个方面，研究发现短视频平台促进了青年亚文化的传播和表达，同时也带来了一些价值观引导的问题。因此，本研究旨在为青年亚文化研究和短视频传播管理提供理论支撑和实践指导。
With the widespread use of mobile internet and smartphones, short videos have become a new form of media favored by young users. Short video platforms such as Douyin and Kuaishou have become important channels for young people to obtain information, express emotions, and exchange views. Against the backdrop of social change and information explosion, the younger generation has developed unique aesthetic tastes, behaviors, and cultural preferences, which constitute the characteristics of youth subcultures. Young people present their self-claims, express individuality, and fulfill emotional needs through short videos. At the same time, short video platforms also bear the responsibility of guiding the formation and dissemination of youth values. Self-claims and value guidance, as research focal points, are of great significance for understanding the expression of youth subcultures in short video communication. This study adopts participatory observation and in-depth interviews to explore the impact of short video communication on the expression of youth subcultures, especially in terms of self-claims and value guidance. The research finds that short video platforms promote the dissemination and expression of youth subcultures, while also bringing some issues regarding value guidance. Therefore, this study aims to provide theoretical support and practical guidance for youth subculture research and short video communication management.