新媒体时代高校图书馆阅读推广实现路径
The Implementation of Reading Promotion for University Libraries in the New Media Era

新媒体时代，高校图书馆阅读推广平台更加广阔，资源更加丰富。同时，新媒体的兴盛虽然为高校图书馆阅读推广提供了广阔的平台和渠道，但是“如何在海量数据中筛选优质阅读信息”及“如何利用新媒体阅读激发读者深阅读的兴趣”，成为新媒体阅读推广面临的重要问题。本文通过分析新媒体阅读推广存在的问题，结合心理学“观察法–访谈法/实验法–问卷法”，构建以“主观能动性–新行为主义–人本主义”为主要架构的新媒体阅读推广模式，提出利用新媒体平台辅助学科发展，短视频助力文学知识推广，紧抓热点AI赋能知识培训，提升读者互动及忠诚度等实施方案，以提高读者对深阅读的兴趣。
In the new media era, the reading promotion platform of university libraries is broader and the resources are more abundant. At the same time, although the prosperity of new media has provided a broad platform and channel for promoting reading in university libraries, “how to screen high-quality reading information from massive data” and “how to use new media reading to stimulate readers’ interest in deep reading” have become important issues. This article analyzes the problems in promoting new media reading and combines the psychological method of “observation-interview/experimental-questionnaire” to construct a new media reading promotion model with “subjective initiative-new behaviorism-humanism” as the main framework. It proposes to use new media platforms to assist discipline development, short videos to promote literary knowledge, focus on hotspot AI empowerment knowledge training, improve reader interaction and loyalty, and other implementation plans to enhance readers’ interest in deep reading.