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Modern Management 2025
健康类APP使用意愿影响因素研究
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Abstract:
针对健康类APP的发展以及目前运营存在的问题，运用ISM方法构建出健康类APP使用意愿影响因素的解释结构模型。研究结果表明，APP使用的用户评价与其影响力和传播程度是健康类APP使用意愿表层直接影响因素，是两个关键的评价指标；而日常功能提醒、身体数据监测的准确性和全面性、有偿使用、相关部门的监管力度是最基础因素，各影响因素之间存在着梯阶层次关系。据此，为健康类APP运营者和政府部门提供相关建议。
In view of the development of the health APP and the problems existing in the current operation, the ISM method is used to construct the explanatory structure model of the influencing factors of the willingness to use the health APP. The study results show that the user reviews of an APP, along with its influence and dissemination, are key indicators that directly affect the willingness to use a health APP on the surface; Daily functional reminders, the accuracy and comprehensiveness of health data monitoring, paid usage, and regulatory efforts by relevant authorities are the most fundamental factors. These factors form a hierarchical relationship with each other. Based on this, we provide relevant suggestions for the operators of health APPs and government departments.
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