A bibliometric analysis of the literature on career planning and employment guidance in the Chinese higher education context was conducted using 452 records from the Lens database. Visualisation tools such as Biblioshiny in RStudio, VOS Viewer, and Lens were employed. The analysis revealed that career adaptability and career maturity are the most well-researched themes, whereas career development, self-efficacy, and career construction are underexplored. The most cited article is the Effects of Perceived Overqualification on Career Distress and Career Planning by Ma et al. (2020), with 73 citations. Co-occurrence network analysis identified the most commonly studied and interrelated concepts. While the fields of medicine, nursing, and healthcare have been extensively studied, this underscores the pressing need to broaden the research focus to include Social Sciences and other disciplines. Scholars Wang Y and Li Y emerged as the most impactful based on publication count and h-index. Notably, 2023 saw a peak in publications on this topic in China, with numbers still growing. Future research could focus on these underexplored themes and disciplines to provide a deeper understanding of career planning and employment guidance education in Chinese universities.
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