传播学视域下中国鹰猎文化演进研究
Research on the Evolution of Chinese Falconry Culture from the Perspective of Communication Studies

鹰猎作为中华民族传统文化的重要实践形式，其历史绵延数千年，却在近百年间因社会变革与技术迭代逐渐式微，成为亟待梳理的文化遗存。本研究基于文化传播学理论框架，结合符号学、媒介环境学及文化记忆理论，系统考察鹰猎文化的历史演进脉络，剖析其传播机制与社会动因。研究发现，鹰猎文化的兴衰不仅是民族精神强弱的映射，更受到媒介技术革新、权力结构变迁与文化认同重构的多重影响。通过解析不同历史时期鹰猎文化的传播路径与符号意义，本文揭示其从生存技艺向象征符号转型的文化逻辑，并探讨其在当代数字化语境下的传播困境与活化路径。
As an important practical form of the traditional culture of the Chinese nation, falconry has a history of thousands of years, but it has gradually declined due to social change and technological iteration, and has become a cultural remains to be sorted out urgently. Based on the theoretical framework of cultural communication science, combining with semiotics, media environment science and cultural memory theory, this study systematically examines the historical evolution of hawk-hunting culture, and analyzes its communication mechanism and social motivation. It is found that the rise and fall of falconculture is not only a reflection of the strength of national spirit, but also influenced by the innovation of media technology, the change of power structure and the reconstruction of cultural identity. By analyzing the transmission path and symbolic significance of hawk-hunting culture in different historical periods, this paper reveals the cultural logic of its transformation from survival skill to symbolic symbol, and discusses its communication dilemma and activation path in the contemporary digital context.