网络文学IP运营模式及发展研究
Research on the Operation Mode and Development of Online Literature IP

近几年来，随着移动互联网的渗透率不断提高，改编自网络文学作品的影视、动画、电子游戏等衍生产品屡见不鲜，成为大众视野中的常客。网络文学IP也成为了投资方和相关从业者热议的话题。在泛娱乐背景下，由于目前没有建立完善的IP价值评估体系，导致网络文学IP售价节节攀升，IP泡沫化倾向愈发明显。网络文学IP市场的发展需要完善的IP价值评估体系，也需要多元化的IP运营模式，以及有效的知识产权保护。
In recent years, with the increasing penetration of mobile Internet, film and television, animation, electronic games and other derivative products adapted from online literature are common, and become frequent visitors in the public’s view. Internet literature IP has also become a hot topic of discussion among investors and related practitioners. In the context of pan entertainment, due to the lack of a sound IP value evaluation system, the IP price of online literature is rising, and the IP foam trend is becoming increasingly obvious. The development of the online literature IP market requires a comprehensive IP value evaluation system, diversified IP operation models, and effective intellectual property protection.