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情绪诱发下框架效应对大学生接种人乳头瘤病毒疫苗的影响
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Abstract:
目的：人乳头瘤病毒感染是全球性健康问题，为了促进人们的健康行为意向，同时也希望为日后提高传播内容说服力的信息设计提供理论支持，我们探讨了疫苗接种情境下的框架效应和不同情绪诱发对大学生接种人乳头瘤病毒疫苗意愿的影响。方法：本实验以120名大学生作为被试，在HPV疫苗接种情境下诱发相应情绪，并要求被试阅读不同信息框架下的信息，以此考察被试的疫苗接种意愿。结果：框架效应主效应不显著，情绪类型的主效应不显著，但情绪类型和框架效应存在显著的交互作用。结论：(1) 大学生在接种人乳头瘤病毒疫苗的情境下没有表现出框架效应；(2) 当个体处于消极情绪状态下，消极框架下的信息会使个体产生更强的接种疫苗的意愿，而处于积极情绪状态下的个体则没有表现出框架效应。
Objective: HPV infection is a global health problem. In order to promote people’s health behavior intention, we also hope to provide theoretical support for the information design to improve the persuasiveness of communication content in the future. We explore the impact of framework benefits and different emotional inducements on college students’ willingness to vaccinate against human papillomavirus. Methods: This experiment took 120 college students as subjects, induced corresponding emotions in the context of HPV vaccination, and asked the subjects to read the information under different information frameworks, so as to investigate the subjects’ willingness to vaccinate. Results: The main effect of frame effect was not significant, and the main effect of emotion type was not significant, but there was a significant interaction between emotion type and frame effect. Conclusion: (1) College students do not show frame effect in the context of human papillomavirus vaccine; (2) When an individual is in a negative emotional state, the information under the negative frame will make the individual have a stronger willingness to vaccinate, while the individual in a positive emotional state does not show the frame effect.
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