网络社群时代下高校思想政治教育模式的转向与探索
The Transformation and Exploration of Ideological and Political Education Model in Colleges and Universities in the Era of Online Communities

互联网技术和新媒体的迅速发展，大学生成为网络社群的主要参与者。网络社群成为大学生主要的交流平台。高校思想政治教育要适应网络社群时代的特点，思想政治教育的创新发展应在网络社群的传播特质中汲取灵感，思考思想政治教育信息传播从大群体转向“微”社群、思想政治教育内容从枯燥无趣转向优质生动、思想政治教育话语表达从理性逻辑转向情感共鸣，并探索依托网络社群开展高校网络思想政治教育，将大学生经常“栖息”和活跃的网络社群打造成思想政治教育的重要阵地，贴近大学生的思想实际和个性特点，构建和维护好思想政治教育类网络社群空间，并且在网络社群的影响浪潮中强化自身功能，积极变革思想政治教育的内容和形式，同时保持思想政治教育的功能和内核不变。
With the rapid advancement of Internet technology and new media, college students have emerged as key participants in online communities, which have become their primary platform for communication. Ideological and political education in universities must adapt to the unique characteristics of the online community era. The innovative evolution of ideological and political education should draw inspiration from the communicative traits of online communities. It is necessary to consider the shift in ideological and political education information dissemination from large groups to “micro” communities, the transformation of content from dull and uninteresting to high-quality and vivid, and the evolution of discourse expression from rational logic to emotional resonance. Furthermore, it is important to explore the development of ideological and political education in universities based on online communities, turning the online communities where college students often “inhabit” and are active into important fronts for ideological and political education. Efforts should be made to stay close to the actual thoughts and personality traits of college students, to build and maintain well-functioning online community spaces for ideological and political education, and to strengthen their roles amidst the wave of influence from online communities. Active changes should be made to the content and form of ideological and political education, while preserving its core functions and essence unchanged.