“非物质文化遗产”综艺节目的中国传统文化传播与创新路径研究
Research on the Dissemination and Innovation Path of Chinese Traditional Culture in “Intangible Cultural Heritage” Variety Show

现如今信息技术的革新以及互联网技术的普及使得人们进入了视听网络时代，快餐式文化的兴起以及碎片化信息的传播使得非遗文化面临发展困境，立足于当下文化遗产的传播现状以及随着国家文化强国战略的持续推进，文化类节目应运而生，其中非遗类综艺节目作为新的综艺节目类型，通过寓教于乐的方式传播我国优秀的传统文化，以此担负着呼唤匠人回归的重要使命。非遗类综艺文化节目抓住时代机遇，在内容与形式上不断创新、不断探索新的发展路径营造了良好的文化传播氛围，改变了非遗自身的传播困境。非遗类综艺节目通过结合时代精神，扎根传统优秀文化，实现传统文化与综艺元素的结合与碰撞，开拓文化传播的创新路径，给综艺节目对于传统文化的传播带来新的启示。
Nowadays, the innovation of information technology and the widespread adoption of internet technology have ushered people into an era of audio-visual networking. The rise of fast-food culture and the dissemination of fragmented information have placed intangible cultural heritage (ICH) in a challenging position for development. Given the current state of cultural heritage dissemination and the ongoing national strategy to strengthen cultural power, cultural programs have emerged as a response. Among these, intangible cultural heritage variety shows, as a new genre of entertainment, play a crucial role in spreading China’s excellent traditional culture through edutainment, thereby fulfilling the vital mission of calling artisans back to prominence. Seizing the opportunities of the times, intangible cultural heritage variety shows have continuously innovated in both content and form, exploring new developmental pathways and fostering a positive atmosphere for cultural dissemination. This has effectively transformed the communication challenges faced by intangible cultural heritage itself. By integrating the spirit of the times and deeply rooting themselves in traditional culture, these variety shows have achieved a dynamic fusion and collision of traditional culture with variety show elements. This innovative approach to cultural communication has opened up new avenues, offering fresh insights for the dissemination of traditional culture through variety shows.