文化旅游背景下苗族蜡染产业发展路径探究
Exploration of the Development Path of Miao Batik Industry under the Background of Cultural Tourism

随着文化旅游业的蓬勃发展人们越来越重视满足自身的文化消费需求，这为传统非物质文化遗产的发展提供了契机。而苗族蜡染这一传统文化技艺只有把握机遇，才能够实现文化的创新发展。文章聚焦于此背景，分析苗族蜡染产业的发展现状，探讨其在文化旅游背景下的发展困境，如品牌建设不足、与新媒体联系不够紧密、产品创新不足等方面的不足，进而从强化品牌塑造、加强与新媒体平台的合作、培养创新人才等多个维度，提出促进苗族蜡染产业可持续发展的路径，以期助力这一承载丰富民族文化的产业在文化旅游浪潮中焕发新活力、实现新突破。
With the vigorous development of cultural tourism, people are paying more and more attention to meeting their own cultural consumption needs, which provides an opportunity for the development of traditional intangible cultural heritage. The traditional cultural skill of Miao batik can only realize the innovative development of culture by grasping the opportunity. This paper focuses on this background, analyzes the development status of the Miao batik industry, discusses its development difficulties in the context of cultural tourism, such as insufficient brand building, insufficient connection with new media, insufficient product innovation, etc., and then proposes a path to promote the sustainable development of the Miao batik industry from multiple dimensions such as strengthening brand building, strengthening cooperation with new media platforms, and cultivating innovative talents, in order to help this industry carrying rich national culture to radiate new vitality and achieve new breakthroughs in the wave of cultural tourism.