社会加速理论视角下用户的抖音使用行为研究
Research on Users’ Douyin Usage Behavior from the Perspective of Social Acceleration Theory

科技进步、社会变迁加速、生活节奏加快螺旋式发展，加速已然成为现代社会新的困境，造成了一系列的社会弊病。本文以哈特穆特·罗萨的社会加速理论为背景，探讨社会加速与用户的抖音使用行为之间的关系。通过分析发现，抖音所开创的内容形式使得用户的媒介使用习惯发生了转变：抖音顺应加速这一绝对规则，使用户这一规则中全时连接在高密度的信息内容之中。过度的抖音使用行为在空间、物界、时间、行动、自我五个方面产生了异化现象。异化看似是抖音沉迷所带来的隐忧，但实际上是社会加速的弊端在用户的抖音使用行为这一主题之下的缩影。为了应对加速困境，平台有着其责任与义务去优化算法机制、加强管理与内容审核；用户也应当做到自我管理与行为调整，平台与用户良性互动实现双赢。
With the rapid advancement of technology, accelerated social changes, and an increasingly fast-paced lifestyle, acceleration has become a new predicament of modern society, giving rise to a series of social maladies. This article, based on Hartmut Rosa’s theory of social acceleration, explores the relationship between social acceleration and users’ behavior on Douyin. Analysis reveals that the content format pioneered by Douyin has transformed users’ media consumption habits: Douyin aligns with the absolute rule of acceleration, embedding users in an environment of full-time connectivity to highly dense informational content. Excessive use of Douyin results in alienation across five dimensions: space, material world, time, action, and self. While alienation appears to be an implicit concern stemming from Douyin addiction, it is, in fact, a microcosm of the societal drawbacks of acceleration reflected in users’ engagement with Douyin. To address the dilemma of acceleration, the platform bears the responsibility and obligation to optimize algorithmic mechanisms, enhance management, and strengthen content moderation. Users, on the other hand, should engage in self-regulation and behavioral adjustment. A constructive interaction between the platform and its users is essential for achieving a mutually beneficial outcome.