乡村振兴背景下安徽直播助农的人才培养策略研究——以大学生创业项目为例
Research on Talent Cultivation Strategies for Anhui Live Streaming Assistance to Agriculture under the Background of Rural Revitalization—A Case Study of College Students’ Entrepreneurship Projects

在乡村振兴战略推动下，安徽省借助大学生创业项目积极探索直播助农新模式。现状上，直播平台多样，政府大力推动，农户企业积极参与且培训体系完善，成效显著，如促进GDP增长、农民就业与人才培养、推动乡村振兴、提升农产品知名度及丰富直播工具场景。但存在人才供给不足、培训体系不完善、人才能力素养与产业不匹配、发展机会少及服务体系不健全等问题。相应策略包括优化人才引进培育政策、完善培训体系、提升人才与产业匹配度、增加发展机会与完善服务体系。经数据分析，直播助农使农产品销量、农民收入和品牌知名度提升，但大学生创业团队存在不足。结论指出虽面临挑战，但随着战略推进和模式完善，直播助农人才培养前景广阔，需各方合力克服问题，为乡村振兴贡献力量。
Under the promotion of the rural revitalization strategy, Anhui Province actively explores a new model of live streaming to help farmers through college students’ entrepreneurship projects. In terms of the current situation, there are diverse live streaming platforms, strong government promotion, active participation of farmers and enterprises, and a complete training system, with remarkable results such as promoting GDP growth, farmer employment and talent cultivation, promoting rural revitalization, enhancing the popularity of agricultural products, and enriching live streaming tool scenarios. However, there are problems such as insufficient talent supply, imperfect training system, mismatch between talent’s ability and quality and the industry, few development opportunities, and incomplete service system. Corresponding strategies include optimizing talent introduction and cultivation policies, improving the training system, enhancing the matching degree between talent and the industry, increasing development opportunities, and improving the service system. According to data analysis, live streaming to help farmers has increased the sales volume of agricultural products, farmers’ income, and brand awareness, but there are deficiencies in college students’ entrepreneurial teams. The conclusion points out that although facing challenges, with the advancement of the strategy and the improvement of the model, the prospect of talent cultivation for live streaming to help farmers is broad. All parties need to work together to overcome problems and contribute to rural revitalization.