智媒时代下新闻伦理面临的挑战与应对策略
Challenges and Coping Strategies of News Ethics in the Era of Intelligent Media

随着时代的发展，新媒体平台越来越多地融入到了我们的生活之中，从“全媒体”到“融媒体”，在科技的强大助力下，媒介正处于快速发展的时期，我们的媒介生态也随之变化，平台的使用者形成了一个紧密的网状，粘性很强，信息的流动更是迅速，但是，由于多种原因，智能媒介的发展呈现出了新闻价值的弱化，新闻伦理的失范，以及“后真相”等问题的加剧，使得传统的新闻伦理也面临着诸如隐私保护、算法偏见、虚假信息等新的问题。在记者职业发展的大背景下，记者必须在新的科技条件下进行自我调整，以求更好地融入新的科技环境。坚持职业精神是记者的一项重大使命。在保证新闻品质与可信度的前提下，必须坚持基本的职业道德准则。这就要求政府、平台、媒体和受众一起，遵循人的本性和协同的原则，在新闻道德和科技道德之间寻找一个平衡点，促进智能媒体在构建新的主流媒体平台和健全舆论治理系统中，起到积极的推动作用。随着人工智能在媒介行业的广泛运用，“智能媒体”应运而生，行业从业人员也在对其认知、态度甚至工作方式进行着相应的改变。
With the development of the times, new media platforms are increasingly integrated into our lives. From “omni-media” to “convergent media”, with the strong support of technology, the media is in a period of rapid development. Our media ecology is also changing. The users of the platforms have formed a closely-knit network with strong stickiness, and the flow of information is much faster. However, for various reasons, the development of intelligent media has shown a weakening of news value, a loss of news ethics, and an intensification of “post-truth” issues, which have brought new problems such as privacy protection, algorithmic bias, and false information to traditional news ethics. Against the backdrop of the development of the journalist profession, journalists must adjust themselves under new technological conditions to better integrate into the new technological environment. Upholding professional spirit is a major mission for journalists. Under the premise of ensuring the quality and credibility of news, it is necessary to adhere to basic professional ethical standards. This requires the government, platforms, media, and audiences to work together, following the principles of human nature and collaboration, to find a balance between news ethics and technological ethics, and to promote the active role of intelligent media in building a new mainstream media platform and improving the public opinion governance system. With the widespread application of artificial intelligence in the media industry, “intelligent media” has emerged. Industry practitioners are also changing their cognition, attitudes, and even working methods accordingly.