乡村振兴背景下农旅产业融合发展策略研究——以磨石农庄为例
Study on the Integration and Development Strategy of Agricultural-Tourism Industry under the Background of Rural Revitalization—Taking Moshi Farm as an Example

随着乡村振兴战略的有效落实、国内互联网技术的蓬勃发展，各乡村开始寻求以特色农业为主导，一二三产业融合发展的新模式，农旅融合成为乡村升级发展的新助力。而在农旅融合的实践探索中，融合程度不深入、融合形式不正确，导致不能充分发挥因地制宜的优势特点，农旅产业融合发展问题不断。本文探讨以湖北省襄阳市的省级绿化建设示范村、市级生态村所在地的磨石农庄为依据，深刻总结当地资源优势，创造性地进行农庄发展规划，以文化底蕴、科技创新助力农旅融合，实现农村经济的可持续发展。本研究不仅可为磨石农庄的规划与发展提供理论支持，也能为同类农旅产业的融合发展提供宝贵的经验，具有重要的现实意义。
With the effective implementation of the strategy of rural revitalization and the vigorous development of domestic Internet technology, all villages begin to seek a new model dominated by characteristic agriculture and the integrated development of primary, secondary and tertiary industries. The integration of agriculture and tourism has become a new boost to the upgrading and development of rural areas. In the practical exploration of the integration of agriculture and tourism, the degree of integration is not in-depth and the form of integration is incorrect, which leads to the failure to give full play to the advantages of adjusting measures to local conditions. Based on the Moshi Farm, where the provincial greening construction demonstration village and municipal ecological village are located in Xiangyang City, Hubei Province, this paper deeply summarizes the advantages of local resources, creatively carries out farm development planning, and promotes the integration of agriculture and tourism with cultural heritage and scientific and technological innovation, to achieve the sustainable development of rural economy. This study can not only provide theoretical support for the planning and development of Moshi Farm, but also provide valuable experience for the integration and development of similar agricultural-tourism industry, which has important practical significance.