智媒体赋能文化街区的焕活路径研究——以广州永庆坊为例
Research on the Revitalization Path of Cultural Streets Empowered by Intelligent Media—A Case Study of Yongqing Fang in Guangzhou

广州市永庆坊，作为岭南西关传统文化的璀璨展示窗口，蕴含着丰富的非物质文化遗产。本文以广州市永庆坊改造为研究对象，探讨在新时代背景下，智媒体如何赋能文化街区的焕活。通过综合研究，本文提出三条核心路径：系统性整合分散的文化元素碎片，构建有机的整体文化数据库；开发个性化的规划体验路线推送平台；智媒体技术赋能提升文化体验项目的质量。
Yongqing Fang in Guangzhou is a dazzling showcase of Lingnan Xi Guan’s traditional culture, and it contains a wealth of intangible cultural heritage. This paper takes the renovation of Yongqing Fang in Guangzhou as the research object, exploring how intelligent media can empower the revitalization of cultural blocks under the background of the new era. Through comprehensive research, this paper proposes three core paths: systematically integrating scattered cultural element fragments to build an organic overall cultural database, developing a platform for personalized planning experience route push, and using intelligent media technology to enhance the quality of cultural experience projects.