北京地名文化遗产保护现状审视与传承路径研究
Study on the Current Situation of the Protection of Cultural Heritage of Geographical Names in Beijing and the Path of Inheritance

地名承载着深厚的历史记忆与多元的文化内涵，是城市文化脉络的关键标识。文章基于北京市“全国文化中心”建设的基本要求，通过问卷调查的方式对北京地名文化遗产的保护现状进行了调查与审视。调查发现，北京地名文化遗产保护面临诸多问题，包括公众保护意识与参与不足、保护规划和政策的局限、地名文化宣传推广创新不足等。为此，文章从公众、政府、媒体宣传、文旅融合的角度提出传承路径，如强化文化教育传承、推出地名文化遗产保护名录、打造地名文化IP等，以期在新时代背景下激发北京地名文化遗产的新生机，使其不仅成为城市记忆的载体，更能融入现代生活，绽放独特魅力。
The geographical name carries deep historical memories and diverse cultural connotations, which is the key sign of urban cultural context. Based on the basic requirements of the construction of the “National Cultural Center” in Beijing, the article conducts investigations and reviews of the protection of Beijing’s geographical name cultural heritage through questionnaires. The survey found that the protection of Beijing’s geographical name cultural heritage faces some problems, including insufficient public protection awareness and participation, limited protection planning and policies, and insufficient publicity and promotion of geographical name culture. To this end, the article proposes the path of inheritance from the perspective of public, government, media propaganda, and cultural tourism integration, such as strengthening the inheritance of cultural education, launching geographical names and cultural heritage protection lists, and creating a geographical name culture IP, etc., in order to stimulate Beijing’s geographical name culture in the new era. The new vitality of the inheritance makes it not only the carrier of urban memory, but also integrates modern life and blooms unique charm.