智慧旅游视域下河北省冰雪特色旅游品牌建设现状、现实困囿与纾解路径
The Current Situation, Current Difficulties and Solutions of Ice and Snow Tourism Brand Construction in Hebei Province under the Perspective of Smart Tourism

随着全球旅游业的快速发展，智慧旅游成为推动地方旅游品牌建设与产业升级的重要动力。河北省作为中国北方冰雪旅游的重要省份，其冰雪特色旅游品牌建设对于促进地方经济发展、提升旅游竞争力具有重要意义。本文聚焦于河北省冰雪特色旅游品牌建设现状、困囿及路径进行研究。通过研究得出，河北省在冰雪旅游品牌建设方面已取得初步成效，仍面临文化挖掘深度不足、技术应用与产品创新失衡、传播渠道受限及政策与产业协同缺失的现实困囿。通过深化智慧技术应用、完善评估反馈机制、挖掘地域文化精髓及加强产业协同合作，提升河北省冰雪旅游品牌的知名度、美誉度和竞争力，为河北省冰雪特色旅游品牌的持续健康发展提供有力支撑。
With the rapid development of the global tourism industry, smart tourism has become an important driving force for promoting local tourism brand construction and industrial upgrading. As an important province of ice and snow tourism in northern China, the construction of Hebei ice and snow tourism brand is of great significance to promoting local economic development and enhancing tourism competitiveness. This paper focuses on the current situation, difficulties and solutions of ice and snow tourism brand construction in Hebei Province. Through the study, it is concluded that Hebei Province has achieved initial results in ice and snow tourism brand construction, but still faces the current difficulties of insufficient cultural excavation depth, imbalance between technology application and product innovation, limited communication channels and lack of policy and industry coordination. By deepening the application of smart technology, improving the evaluation and feedback mechanism, exploring the essence of regional culture and strengthening industrial collaboration, the popularity, reputation and competitiveness of Hebei Province’s ice and snow tourism brand will be enhanced, providing strong support for the sustainable and healthy development of Hebei Province’s ice and snow tourism brand.