互联网+背景下传统农业发展困境与解决措施的探究
Research on the Development Dilemmas and Solutions of Traditional Agriculture under the Background of Internet+

我国作为农业大国，农业地位举足轻重。互联网的发展给农业带来了机遇与挑战。传统农业存在诸多困境，生产上以家庭为单元规模小、资金不足且缺乏标准规范；销售上渠道单一、品牌塑造弱、难以适应竞争；信息方面滞后且产业链沟通不畅。而互联网+农业提出了困境解决方案，在生产环节可借助网络平台扩大规模、解决资金短缺并实现规范化；销售上电商平台拓宽渠道、网络营销助力品牌建设与提升竞争力；信息上通过搭建监测预警平台等强化信息敏感，实现与市场和产业链的紧密对接。充分利用互联网，传统农业有望转型升级，实现现代化、高效化与可持续发展，为农业发展增添新动力与价值。
As a major agricultural country, China attaches great significance to agriculture. The development of the Internet has brought both opportunities and challenges to agriculture. Traditional agriculture is faced with numerous dilemmas. In terms of production, with the family as the basic unit, it features a small scale, insufficient funds and a lack of standardization. In terms of sales, there are problems such as a single channel, weak brand building and difficulty in adapting to competition. In terms of information, there is a lag and poor communication in the industrial chain. However, the Internet+ agriculture model has put forward solutions to these dilemmas. In the production process, network platforms can be utilized to expand the scale, solve the shortage of funds and achieve standardization. In the sales process, e-commerce platforms can broaden sales channels, and network marketing can help with brand building and enhance competitiveness. In terms of information, by building monitoring and early warning platforms and so on, the sensitivity to information can be strengthened to achieve close docking with the market and the industrial chain. By making full use of the Internet, traditional agriculture is expected to achieve transformation and upgrading, realize modernization, high efficiency and sustainable development, and add new impetus and value to agricultural development.