新媒体助力博物馆文化传播的路径分析与探究
Analysis and Exploration of the Path of New Media Assisting Museum Cultural Communication

藏品收藏、文物研究、社会文化教育是博物馆的三大基本功能。随着科技的发展，博物馆所发挥的文化传播功能受限，但博物馆浓厚的历史底蕴又使其作用难以被取代，博物馆的文化传播更能激起观众的民族自豪感，提高民族凝聚力。因此博物馆必须顺应时代要求与新媒体融合，提升文化传播的深度和广度。通过研究博物馆文化传播维度与传播模式，分析博物馆传统传播方式的弊端以及新媒体对博物馆文化传播产生的影响，将双层反馈机制与5W传播模式相结合构建新媒体传播矩阵，研究新媒体赋能博物馆文化的传播现状，提出改进意见，创新传播路径，增强博物馆文化的传播效应，进而为数字时代博物馆的现代化发展提供一定的理论和实践参考。
Collection, cultural relic research, and social and cultural education are the three basic functions of museums. With the development of technology, the cultural dissemination function played by museums is limited, but the strong historical heritage of museums makes it difficult to replace its role. The cultural dissemination of museums can more stimulate the audience’s sense of national pride and improve national cohesion. Therefore, museums must comply with the requirements of the times and integrate with new media to enhance the depth and breadth of cultural dissemination. By studying the dimensions and modes of museum cultural communication, analyzing the drawbacks of traditional communication methods in museums and the impact of new media on museum cultural communication, a new media communication matrix is constructed by combining the dual feedback mechanism with the 5W communication mode. The current situation of museum cultural communication empowered by new media is studied, improvement suggestions are proposed, innovative communication paths are innovated, and the communication effect of museum culture is enhanced, furthermore, it provides certain theoretical and practical references for the modernization development of museums in the digital age.