文旅融合背景下温泉度假村高质量发展路径研究——以德百温泉度假村为例
Research on the Path of High-Quality Development of Hot Spring Resorts under the Background of Cultural and Tourism Integration—Taking Debai Hot Spring Resort as an Example

文旅融合作为旅游产业发展的重要趋势，为温泉度假村的高质量发展提供了新机遇。德百温泉度假村依托黄河故道和古桑文化资源，逐步发展为国家4A级旅游景区和区域文旅融合的典范。然而，随着市场竞争的加剧，该度假村在文化资源挖掘、产品特色定位、服务体系完善、生态保护与数字化转型等方面仍面临诸多挑战。本文以德百温泉度假村为案例，通过系统分析其现存问题，提出了强化文化融合、优化产品定位、提升服务体系、实现生态保护与开发平衡以及推进数字化转型等策略。研究旨在为德百温泉度假村的高质量发展提供理论依据与实践指导，并为其他温泉度假村的可持续发展提供参考模式。
As an important trend in the development of the tourism industry, cultural and tourism integration provides new opportunities for the high-quality development of hot spring resorts. Relying on the ancient Yellow River course and ancient mulberry cultural resources, Debai Hot Spring Resort has gradually developed into a national 4A-level tourist attraction and a model of regional cultural and tourism integration. However, with the intensification of market competition, the resort still faces many challenges in cultural resource excavation, product feature positioning, service system improvement, ecological protection and digital transformation. Taking Debai Hot Spring Resort as a case study, this paper systematically analyzes its existing problems and proposes strategies such as strengthening cultural integration, optimizing product positioning, improving service system, achieving a balance between ecological protection and development, and promoting digital transformation. The study aims to provide theoretical basis and practical guidance for the high-quality development of Debai Hot Spring Resort, and provide a reference model for the sustainable development of other hot spring resorts.